gimmick
音标：
英音/ ˈɡɪmɪk / 美音/ ˈɡɪmɪk /
听听基本释意：
外刊例句：
We need to cut business and personal taxes – and not just as pre-election gimmicks – rather than endlessly putting them up.
我们需要削减企业税和个人税——而不仅仅是作为选举前的噱头——而不是无休止地提高它们。
—BBC
The Conservative MP for Gainsborough, Sir Edward Leigh said the figures showed a “staggering waste of public money” and described the plans in his constituency as a “political gimmick”.
庚斯博罗保守党议员爱德华·利爵士表示，这些数字显示出“公共资金的惊人浪费”，并将其选区的计划描述为“政治噱头”。
—BBC
“This ain’t no joke or no gimmick. Or an image or likeness play. This is a real ownership play,” Snoop told the sports news outlet.
“这不是玩笑，也不是噱头。也不是形象或相似的游戏。这是真正的所有权游戏，”史努比告诉体育新闻媒体。
—BBC
基本释意：
noun
any clever maneuver
暗机关；骗人的玩意；花招
同义词：
device,twist,catch,doodad,doohickey,doojigger,gismo,gizmo,gubbins,hootenanny,thingamabob,thingamajig,thingmabob,thingmajig,thingumabob,thingumajig,thingummy,whatchamacallit,whatchamacallum,whatsis,widget
短释义：
A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.
噱头是为了吸引注意力而采取的伎俩。如果你通过让受欢迎的足球运动员在你的摊位前分发样品来吸引人群参加你的烘焙义卖，那就是一个噱头。
长释义：
A gimmick is often used by businesses to sell a product. As a sales gimmick, your local bank might offer free microwave ovens to people who open new savings accounts. A TV show may air a live episode as a gimmick to get people to watch the show. The word sometimes has a slightly negative connotation — there’s often some flashy trickery involved in a gimmick and it doesn’t always add value to what’s being sold.
企业经常使用噱头来销售产品。作为一种销售噱头，您当地的银行可能会向开设新储蓄账户的人提供免费微波炉。电视节目可能会播出现场剧集作为吸引人们观看节目的噱头。这个词有时有轻微的负面含义——噱头中经常涉及一些华而不实的诡计，而且它并不总是能增加所售商品的价值。
文学例句：
I’ve got to get out and find the machine, and see if I can gimmick it so it’ll work backward, send us home.
我得出去找到那台机器，看看我能不能给它装个花招，让它向后工作，送我们回家。
—The Enormous Room by Gold, Horace Leonard
This gimmick makes it possible for citizens to raise and decide issues directly.
这种伎俩使公民可以直接提出问题并做出决定。
—The Variable Man by Dick, Philip K.
We have to remember that the gimmick in this whole business is a golden skull.
我们必须记住，这整个事情的噱头是一个金色的头骨。
—The Golden Skull by Goodwin, Harold L. (Harold Leland)
词源：
gimmick (n.)1910, American English, perhaps an alteration of gimcrack, or an anagram of magic.
In a hotel at Muscatine, Iowa, the other day I twisted the gimmick attached to the radiator, with the intention of having some heat in my Nova Zemblan booth. [Domestic Engineering, Jan. 8, 1910]
Related entries & more
下面是词源的翻译（机器翻译比较难翻，参考着看）
gimmick (n.)1910，美式英语，可能是 gimcrack 的变体，或者 magic 的字谜词。有一天，在爱荷华州马斯卡廷的一家酒店，我扭转了散热器上的装置，目的是为我的 Nova Zemblan 展位提供一些热量。 [国内工程，1910 年 1 月 8 日] 相关条目及更多
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